5 Cruelty-Free Brands We Love and Why

As of recently, so many people have become aware of the harsh conditions and treatment animals suffer from when they are lab animals. Testing beauty ingredients on animals is extremely awful and we are fighting for our animals. Here at JAYN, we believe that you should be able to look go, while also doing good for our animals and our planet.

We know how hard it can be to find great beauty products that don’t hurt our animals or our planet, that’s why we only feature beauty brands and products that align with our morals and are 100% vegan and cruelty-free.

Today, we are going to discuss our 5 favorite cruelty-free brands that we sell on JAYN, and what it is about each brand that we love.


5 cruelty-free brands we love and why:

  1. Sea Witch Botanicals

Owned and operated in Bellingham, WA, Sea Witch Botanicals is one of our favorite cruelty-free beauty brands that we sell. The reason the owners started this brand is to create a positive impact on the health of people, and our environment. They achieve this by providing high-quality beauty products that are certified vegan, and all-natural. All of their products are cruelty-free and free of all the nasty and harsh ingredients most brands use. 

  1. Upcircle

Another one of our favorite cruelty-free beauty brands is Upcircle. They know how natural ingredients like coffee grounds benefit our skin, so that’s the only type of ingredients they use in their products. They believe in using up their ‘leftover’ natural ingredients so they don’t create more waste in our landfills – that’s why we love them so much! With Upcircle, you can feel good about your purchase because not only will your products better your skin, they will create a better environment. 

  1. Earth Harbor Naturals

This brand isn’t only cruelty-free, all of their products are organic, vegan, and synthetic-free, that’s amazing! Earth Harbor Naturals uses the natural power of our oceans and Earth to create their safe, ethical and sustainable beauty products. They are a skincare brand that focuses on bringing you plant-sourced ingredients to help improve your specific skin concerns, all while creating a better future for our planet. Want to know the thing we love most about this brand? They partner with 1% For The Planet to save marine life and solve the global water crisis. 

  1. NCLA Beauty

With a birth date of 2010, NCLA Beauty made its mark in the beauty industry. They mainly focus on lip care, body care, and nail care. This brand was created by two sisters, Elin and Anh-Thu Dannerstedt, to create clean and innovative beauty products. NCLA is 100% cruelty-free, and their lip products are some of our favorites! Their products have very unique scents and textures, while also being super effective in what they provide to your skin. All of their products are made in the USA with nothing but clean and vegan ingredients. If you are looking for some kick-ass products and want to support a female-owned business, this is the one for you! 

  1. Three Ships Beauty

At Three Ships Beauty, their goal is to solve consumer’s problems when it came to the beauty industry. They felt something missing in the industry - natural skincare at an affordable price point, and they created the beauty line everyone needed. Every single Three Ships Beauty product is created with 100% natural ingredients and the brand is certified cruelty-free – you can feel good about purchasing from them. With nothing over $40, you can create your perfect skincare routine, while also knowing that your purchase isn’t hurting thousands of animals, and you’re not creating waste in our landfills. This is a purchase you can feel (and look good) about!


Here at JAYN, we are forever against animal testing. We believe there is no need for beauty brands to test on animals when there are thousands of amazing brands that don’t do it. We only support beauty brands that are 100% cruelty-free and that will never change.

These 5 brands above are brands that we believe in and fully support. They are all 100% cruelty-free, and we love each and every brand so much!

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