Gently cleanse hair and ignite a color explosion while protecting from color fade. This 97% natural formula contains sunflower oil and green rooibos extract which work to enhance any color, and extend the life of your chosen shade. "GREEN ROOIBOS EXTRACT Antioxidant-rich green rooibos extract has significant hair color protection properties helping to extend the life of your colour and shield it from fade. BAOBAB Smoother hair=more light reflection that equals more shine. Packed with vitamins and fruit acids, baobab extract smooths to deliver your color's shine. SLMI (SODIUM LAUROYL METHYL ISETHIONATE) Derived from coconuts this mild, water-soluble surfactant gives Color Bomb Color Protecting Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulfate-free. Carefully curated plant oils help protect your color. SUNFLOWER OIL Packed with Omega-6 to moisturize hair to greater lengths by helping prevent breakage.